SPORTING GOODS STORES

ANNUAL SALES PER LOCATION:

The average annual sales per location for sporting goods, hobby, & musical instrument stores is $986,717 in the Savannah, GA Market. A NSGA 2006/7 survey indicates that full-line sporting goods stores with sales of less than $2 million had per square foot sales of $299, while stores with sales between $2 million and $5 million had per square foot sales of $483.

PEAK SALES MONTHS/SEASONS:

According to US Census Bureau 2007 Monthly Retail Sales figures for sporting goods stores June, July, August, and December are the busiest months for this sector.

FACTS ABOUT SPORTING GOODS CONSUMERS

-In 2007, exercise walking was again the number one fitness activity, experiencing 2.7% growth over 2006. An NSGA study found that 89.8 Americans walked for exercise last year. Exercising with equipment came in second, while swimming came in third.

-Women tend to purchase more athletic footwear and exercise equipment while men are the heaviest purchases of equipment and supplies for sports such as fishing, hunting, golfing, basketball, football and baseball.

-On average, 28% of U.S. adults drop by a sporting goods store once a month. And these consumers have a higher than average income - $80,353 - as opposed to the overall average income of $65,290 per adult.

-Another key demographic of sporting goods store patrons is children. Just over half of all store shoppers (53.4%) have children living at home.

-Retailers are focusing more on providing equipment and apparel for kids who play one sport year-round, as opposed to casually playing several sports.

-Approximately 16 million children (ages 7-12) participate in organized sports.

Source: AdMall

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